Welcome to Mondo’s Consultant Corner, our monthly blog series spotlighting one of our most in-demand Creative, Digital Marketing, or Tech consultants each month; nominated by the recruiters who know them best.

This month we sat down with Dorian, one of our most in-demand digital analytics experts. Find out what it’s really like working with recruiters from a consultant’s perspective, what he values most from potential employers, and the direction he sees the analytics industry moving toward.

Fast Facts:

  • 13+ years of experience in analytics
  • Past clients include:
    • Walmart
    • Footlocker
    • NBA
    • Harley Davidson
    • Marriott
    • WWE
    • Bank of America
    • & more

Working with Recruiters: What It’s Really Like for Consultants

Dorian is a full-time consultant who has been working in the industry for over 11 years. Mondo has been lucky enough to partner with him for over the last six years and place him with various leading companies where he has streamlined reporting, enhanced tracking, and made data accurate and actionable; the value of which, in today’s data-driven world, can’t be overstated. Find out what he really thinks about working with recruiters and staffing agencies like Mondo, along with what he enjoys most about consulting.  

What has your experience been like working with Mondo? 

“It’s been very good. The team is very supportive. They are always communicating what’s going on, transparent with anything that I need to be made aware of. It’s just been a good experience.” 

What is one word you would use to describe working with Mondo?

“Helpful.”

What have you enjoyed most about working with Mondo’s team of recruiters? “I would say Gabrielle [Cappelli] is probably the best recruiter that I’ve worked with, and I’ve worked with at least 150 different recruiters over the past decade." - Dorian, Sr. Digital Analytics Consultant | Active Mondo Consultant

Continued from above…

“I was working for multiple clients at the same time for Mondo and billing 80 hours or 100 hours and everything was good… Gabrielle always put everything out in the open, she made sure the clients knew what was going on, there were no “gotchas” occurring. Whereas [with recruiters at other companies], they don’t really care as much about you, they care more about themselves. So I found her to be really helpful and I enjoy working with her.”

What has your experience been like working with other staffing agencies? 

“Mondo is very straight up. Where others tend to do a lot of bait and switch.”

What do you enjoy most about being a full-time consultant?

“Full-time consulting gives me the flexibility to potentially work on multiple jobs or multiple gigs at one time so I can maximize the money that I make. It also gives me the flexibility to learn more. 

Being a consultant now, you usually have to put out a fire or you’re being brought in for a specific ask and that’s really it. Whereas a full-time person, you’re coming in, you’ve got time to learn the lay of the land, you’ve got time to meet with stakeholders and all that. But as a consultant, you’ve got to hit the ground running and I really enjoy that because it cuts out a lot of that noise that I don’t really enjoy.”

What would you say you’ve worked on that you are most proud of throughout your partnership with Mondo? 

“I would say the thing I’m most proud of would probably be the Eversource project, they are an energy company based in the Northeast. I helped them migrate off of Coremetrics, which was purchased by IBM, and roll out Adobe Analytics tracking across their customer-facing site as well as their authenticated log-in site… Just getting that rolled out, which I think was around 4 months early.”

What Matters Most to Consultants

What criteria do you look for from potential employers during the interview process? 

“Before, I used to have all of these criteria, work-life balance, transparency from the manager, and a seat at the table. Where now analytics and what I do isn’t an afterthought, it’s something that’s included in the beginning. Nowadays, to be honest with you, I’m really looking for someone to be honest and the role to be honest, whatever it is. 

If you want me to mop floors, then that’s what I do. If you want me to write code, I write code. I just want whatever it is, that’s it. Don’t try and do something where you bring me in and I now do X, but then someone leaves and now there’s a need for me to do Y. And then it becomes a new responsibility without any kind of additional compensation. Or, it turns into, if I fail in that new role then I’ll be blamed as if I was hired for that role, when instead I was just trying to help out. So it’s a lot of that that I’ve tried to eliminate. 

Nowadays, it’s really more about can I do the role they are asking for? And are they going to be honest when I’m in the role so I don’t have to look over my shoulder or worry that they are going to be changing things in the eleventh hour?”  

Is there anything specific you do to prepare for interviews?

I’m very unique, where I don’t prepare for interviews. Instead, I usually come into an interview cold and allow that hiring manager to steer the conversation. Do you want me to be more technical during this call or less technical? Do you want me to show you more of my soft skills or less of them? Do you want me to talk about my accolades or do you want me to really talk about what I can do for your organization? So I prefer to let them show me by what they are saying and what they’re not saying and then go forward from there.”

What interview advice would you give to other consultants or freelancers?

“You have to remember there are other things outside of your purview that you have no control over. For example, your rate might be $65/hour and [another candidate] is going up for the job and only wants $50/hour. Budget could be more of an issue than what you know and now that $50 is more palatable because the client could apply those savings to an offshore resource and get more bang for their buck. Or maybe the client is talking to different agencies to fill this role as well. 

There’s a lot of moving parts you don’t know about, so it’s more about how to best set yourself up to be remembered, show the client you know your stuff and that you can do what they are asking you to do. And keep in mind, it’s a numbers game so you’ll have to throw a lot at the wall to see what sticks.”

Talking Trends

Dorian is a vetted Digital and Web Analytics expert with an insider’s perspective on the latest trends within the niche specialization areas of web analytics and data science — both of which have exploded in value and demand in recent years as big data became accessible to companies of all sizes. With this in mind, we spoke with Dorian to get his thoughts on the latest trends he’s seeing and what makes him a rare asset to any business.

What would you say are the most in-demand skills for Digital/Web Analytics experts?

“It’s changing. If you asked me 10 years ago, I would’ve said you really needed to know development — Javascript, HTML, CSS. Not necessarily being able to write it yourself, but be able to look at it, understand it, and tell someone who couldn’t understand it or read it what was going on. 

Now, I would say it’s shifted. It’s more soft skills and data science. That’s the really big thing a lot of companies are looking to leverage this analytics data and create Mac models off of it to start creating forecasts based upon the data and the criteria they might be looking at. That’s where I see the industry going, where my role shifts to become more of a Data Scientist/ Analytics role and the pure analytics person, from a technical perspective, gets phased out. They are going to automate a lot of that work in Content Management Systems (CMS).

So I think that is kind of where the industry is going. You’ll have your analyst, but they’ll become more junior. You’ll get rid of your technical role as a full-time role, it will be more of a part-time role or ad hoc. That technical role will now be combined with more of a Data Scientist role so they can understand the implementation, understand the raw data that is coming out of it, and then extrapolate that and put that into whatever kind of system they need, like R or SAS.”

Dorian’s Top Specializations:

  • Adobe Analytics, Adobe Target, Adobe ATM
  • Google Analytics
  • IBM Digital Analytics (Unica, Coremetrics)
  • WebTrends
  • IBM Tealeaf
  • Piwik
  • Maxymiser
  • Optimizely
  • DTM
  • Ensighten

What niche skill sets or experience make you an ideal candidate in the hiring process?

“I’m the unique hybrid of a technical person and a business person. So not only do I write code in JavaScript, J Query, I can work in single page applications, I can write PHP, I can write SQL, but I also now can work with businesses to help them understand their key performance indicators, translate that into a measurement plan and a tagging framework that now everyone understands from point A to point B, how it’s going to be put there, and any caveats around that. 

But then, conversely, go ahead and do the implementation work myself or work with the tech folks to make sure that it’s done soundly to make sure they can understand and extrapolate the information that’s being presented and then start to create optimization opportunities from an A/B and multivariate testing perspective.” 

Are you looking to elevate your tracking or reporting functionality to drive conversions and make more informed decisions based on your customer data? Contact Mondo now for access to digital and web analytics experts like Dorian.