Using Google Reviews to Attract & Retain Employees

google reviews button on phone

If you’re looking to attract top talent, you need to start thinking about your online reputation.

In today’s digital age, potential employees do their research before they even apply for a job.

Since one of the first places they’ll look is Google, if they see negative reviews or no reviews at all, they’re likely to move on.

However, positive Google reviews act as a virtual “stamp of approval” that can work in your favor to help attract top candidates.

How do Google reviews help attract employees & talent?

1. Reviews help reputation management

A company’s online reputation has taken on new significance in recent years and is now one of the most important factors that job seekers consider when evaluating potential employers.

Just as customers avoid buying from brands with bad reputations, potential employees avoid applying for jobs with companies that have bad online reviews.

By actively managing your employer brand online, you ensure that your reputation is positive and attractive to potential candidates.

2. Reviews show social proof

Social proof is when people are more likely to do something if they see that others have done it successfully before them.

This is especially true when it comes to job seekers who may be hesitant to apply to a company if they don’t see any reviews or if the reviews are all negative.

When potential candidates see that customers have had positive experiences with your company, they’re more likely to want to apply.

3. Reviews help brand awareness

Google reviews also help with brand awareness, which is essential for attracting top talent.

The more visible your company is, the more likely it is that potential employees will come across it, and if they see that you have a lot of positive reviews, they’re more likely to want to work for you.

4. Reviews show value alignment

If your Google reviews show that your company values align with potential employees, they’ll be more likely to apply, knowing they’ll enjoy your company culture.

If you have a lot of positive reviews, it shows that you’re a company that cares about its employees and its customers, which is something that potential employees will be looking for.

5. Reviews highlight company clout and being trustworthy

Potential employees want to work for companies that are well-known and well-liked, and Google reviews can help with that.

The more positive reviews you have, the more credible and trustworthy your company will appear, and the more likely it is that top talent will want to work for you.

Statistics about online reviews & recruiting talent:

  • 92% of people say they’d consider changing jobs if offered a role with a company with an excellent reputation
  • 86% of job seekers say they research company reviews and ratings to help them decide where to apply for a job
  • 75% of job seekers are more likely to apply to a job if the company actively manages its employer brand
  • 86% of women and 67% of men in the U.S. say they wouldn’t join a company with a bad reputation

Source: Glassdoor.com

How to get Google reviews to boost your reputation

1. Get reviews from current employees 

Since your employees already know and like your company, they’re more likely to be willing to write a positive review.

Their reviews will carry more weight because they’re coming directly from the source.

2. Get reviews from former employees

If you have former employees who left on good terms, they may be willing to write a positive review of your company.

Their reviews will carry a lot of weight because they’re coming from someone who has actually worked for you, and they can help boost your employer brand.

3. Get reviews from customers

Asking your customers to leave positive reviews is especially effective if you prioritize customer service and building rapport with your client base.

Not only will this help boost your company’s reputation, but it will also help attract new customers and potential candidates.

4. Get reviews from other businesses

If you have business partners or other businesses that you work with, you can ask them to leave a review of your company.

Their reviews will show that your company is respected by other businesses, and it will help improve your authority in your particular industry.

5. Get your current employees to ask for reviews

Your current employees can reach out to their personal networks or clients that they’ve personally worked with and ask them to leave a review.

They can also post about your company on social media and ask people to leave a review.

This is an effective way to get positive reviews because it gets your employees involved and makes them more likely to write a review while also reaching more people.

6. Manage your company reputation

While asking for reviews can be a great way to get positive Google results, you should also make sure that you’re taking steps to improve your company’s reputation so that the reviews are more likely to be positive.

You can do this by ensuring that you’re providing a great product or service, and by treating your employees well.

What are the benefits of Google reviews?

Not only do Google reviews help attract top talent to your company, but they also show that you’re a company that values its employees and customers and that you’re a credible and trustworthy business.

You can get Google reviews by asking your current employees, customers, and former employees to write them, or by asking other businesses to leave a review.

Finally, make sure that you’re managing your company reputation so that the reviews are more likely to be positive and authentic.

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