Senior Marketing Automation Specialist
lexington, MA, 02421
Apply now: Senior Marketing Automation Specialist, location is remote. The start date is ASAP for this 6 months contract position.
Job Title: Senior Marketing Automation Specialist
Location-Type: Remote (proximity to Lexington, MA is a plus)
Start Date Is: ASAP
Duration: 6 months (contract)
Job Description:
Seeking a Marketo-certified Senior Marketing Automation Specialist to support business-as-usual operations, including Marketo campaign execution and stakeholder collaboration.
Day-to-Day Responsibilities:
- Execute Marketo programs (event building, landing pages, forms, confirmation emails, webinar setup, nurture programs).
- Sync campaigns between Marketo and Salesforce.
- Work closely with stakeholders to clarify and refine marketing requests.
- Update and manage backend email templates
- Partner with stakeholders in Demand Generation team
- Operate within an Agile/Scrum environment using tools like JIRA, Asana, Workday, or Monday.com.
Requirements:
- 3 years of hands-on Marketo/marketing automation experience.
- Current Marketo certification.
- Strong experience with Salesforce, specifically campaign syncing.
- Ability to collaborate with cross-functional teams and identify missing campaign elements.
- Basic HTML skills for email design and updates.
- Experience in a B2B SaaS environment (cybersecurity is a plus).
- Agile/Scrum marketing experience.
- Strong communication skills and ability to work with varied layers of stakeholders.
- Reporting and analytical skills.
- Experience with creative or visual design for marketing templates.
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