Web Copywriter
Arlington, VA, 22201
Job Title: Web Copywriter
Location-Type: Remote (Anywhere USA)
Start Date Is: ASAP
Duration: Contract (through end of year)
Compensation Range: $30/hr – $33/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
Seeking an experienced Web Copywriter to support a large-scale refresh of higher education program landing pages, optimizing content for user engagement, search visibility, and LLM discoverability while maintaining brand voice and conversion-focused messaging.
Day-to-Day Responsibilities:
- Update and optimize existing higher education program landing pages.
- Interpret AI-generated content audits and implement recommended content improvements.
- Write and edit long-form marketing content focused on conversion and engagement.
- Structure content using best practices for SEO, readability, and LLM discoverability.
- Incorporate CTAs strategically throughout landing pages and program content.
- Collaborate with internal marketing and stakeholder teams during review cycles.
- Manage multiple concurrent content projects and deadlines.
- Participate in weekly team standups and communicate progress asynchronously.
Minimum Requirements:
- 3 years of professional web copywriting experience.
- Strong portfolio featuring landing pages, conversion-focused web content, and long-form marketing copy.
- Experience writing for longer sales cycles and complex consumer decision journeys.
- Knowledge of modern SEO principles, including user intent and content interpretation.
- Experience structuring web content using heading hierarchy and content organization best practices.
- Ability to follow creative briefs and adapt to established brand voice guidelines.
- Strong project management and organizational skills.
- Excellent written communication skills and comfort working in an async-first environment.
- Authorization to work in the United States.
- Higher education marketing or academic program content experience.
- Experience with large-scale website content refresh initiatives.
- Familiarity with AI Optimization (AIO), Generative Engine Optimization (GEO), and LLM-focused content strategies.
- Experience writing degree program, accreditation, admissions, or career outcomes content.
- Email marketing copywriting experience.
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