Highest Paid Social Media Jobs & Top Salaries
Corporations and businesses are realizing the value of having the right creative and social media teams in place to round out their overall growth strategies.
The Department of Labor and Statistics predicts a 10 percent growth in social media marketing and advertising roles over the next few years.
According to our Annual Salary Guide, let’s look at the six highest-paying social media jobs and their average salary ranges associated with each position, giving you the salary insights you need to hire the expert talent you need.
Social Media Salaries by Career:
| Position | Low | High |
| Content Designer | $158,000 | $168,000 |
| Marketing Manager | $67,000 | $168,000 |
| Community Manager | $80,000 | $128,000 |
| Paid Social Strategist | $95,000 | $143,000 |
| Content Strategist | $119,000 | $168,000 |
| Content Writer | $75,000 | $119,000 |
| Copywriter | $69,000 | $79,000 |
1. Content Designer Salary
The average salary range for a content designer is $158,000 – $168,000.
Content Designers are responsible for crafting and structuring digital content that is user-friendly and engaging. They ensure that the content aligns with the brand’s voice and goals, whether on a website or across social media platforms.
To be successful in this role, you need strong skills in UX writing, content strategy, and familiarity with digital marketing tools.
When to hire a content designer?
Hire a Content Designer when your company is ready to invest in building or improving its digital presence.
If your current website or social media channels aren’t engaging your target audience or if you’re launching new digital products that need a clear content strategy, this role is essential to ensure your content is both effective and user-friendly.
2. Marketing Manager Salary
The average salary range for a marketing manager is $67,000 – $168,000.
Marketing Managers oversee the development and execution of marketing strategies, including content creation, social media management, and digital advertising. They play a critical role in driving brand awareness and achieving business growth.
To excel in this role, you need experience in all aspects of marketing, leadership skills, and the ability to manage marketing campaigns across various channels.
When to hire a marketing manager?
You should hire a Marketing Manager when your company is scaling its marketing efforts and needs someone to lead and coordinate across multiple channels.
If your business is growing rapidly, or if you need a leader to develop and execute long-term strategies that align with your business goals, a Marketing Manager is key to driving sustainable growth.
3. Community Manager Salary, Social Media
Community managers for social media earn an average salary range of $80,000-$128,000.
Community managers are different from social media coordinators in that they focus on building and maintaining relationships with a company’s customers or clients.
They are the key communicators between the company and its audience, responsible for managing all customer interactions and ensuring that they are positive experiences.
When to hire a community manager?
The best time is when your company is ready to make a serious commitment to its customer service and engagement efforts.
Companies that don’t invest in their community management risk losing customers or clients to competitors who do.
4. Paid Social Strategist Salary
The average salary range for a paid social strategist is $95,000 – $143,000.
Paid Social Strategists specialize in creating and optimizing paid social media campaigns. They manage the budget and targeting for ads on platforms such as Facebook, Instagram, and LinkedIn to ensure maximum ROI.
Experience in social media advertising, analytics, and strategy development is crucial for success in this role.
When to hire a paid social strategist?
Hire a Paid Social Strategist when your company is ready to invest heavily in social media advertising.
If you’re looking to expand your reach, target specific audiences more effectively, or optimize ad spending for better results, bringing in a Paid Social Strategist will help ensure your campaigns deliver strong returns.
5. Content Strategist Salary
Content strategists earn an average salary range of $119,000-$168,000.
Content strategists have become increasingly important as the internet has become more saturated with an overabundance of content and with competition for users at an all-time high.
A good content strategist can help a company determine what kind of content will best reach its target audience and how to create that content in an engaging way.
When to hire a content strategist?
If your company is ready to invest in its online presence and create a solid content strategy that can be executed over time to bring in reliable and consistent results, now is the time.
Companies that don’t invest in their content risk being lost in the shuffle of the internet and losing key opportunities to competitors.
6. Content Writer Salary
The average salary range of a content writer is $75,000 – $119,000
Content Writers are responsible for creating written content that engages the audience and drives traffic to a company’s digital platforms. They may write blogs, website copy, social media posts, and more, all while ensuring the tone and voice align with the brand.
To succeed in this role, strong writing skills, SEO knowledge, and a solid understanding of content marketing are necessary.
When to hire a content writer?
Hire a Content Writer when you want to improve your content output and engage your audience consistently.
If you’re expanding your blog, need to ramp up content production for social media, or want to improve your SEO strategy, a Content Writer will ensure you have a steady flow of high-quality, optimized content.
7. Copywriter Salary
The average salary range for a copywriter is $69,000 – $79,000.
Copywriters craft compelling and persuasive copy for marketing campaigns, websites, emails, and social media. Their goal is to create engaging messaging that resonates with the target audience and drives conversions.
To excel in this role, you need creativity, strong writing skills, and the ability to tailor content to specific audiences.
When to hire a copywriter?
Hire a Copywriter when your company is ready to refine its messaging and increase conversions.
Whether you’re launching a new product, improving website copy, or need a strong voice for email marketing campaigns, a skilled Copywriter will ensure your brand voice is clear, persuasive, and resonates with your target audience.
Looking for your next Social Media gig? Let us help
Every year, Mondo helps over 2,000 candidates find jobs they love.
Each social media role is important in its own right and companies should invest in these positions when they are ready to take their marketing and advertising efforts to the next level.
For a complete breakdown of the top 10 social media salaries, download our Annual Salary Guide which also includes 100+ salaries across Tech, Development, Creative & Digital Marketing.
Need to Hire Social Media Experts & Professionals?
With marketing giant Hubspot reporting that 80 percent of marketers consider content creation to be a top priority, it’s crucial you hire the right creative & social talent today and ensure you’re offering a competitive annual wage so you don’t miss out on the high-end talent you need.
If you lack social media professionals to round out your team or you want to learn more about the competitive salary ranges for related roles, contact Mondo today.
We’ll provide you with the salary insights and candidates you need to build and execute your creative & social strategies.
