How to Recruit and Hire Mobile Marketing Talent
Did you know 7 out of 10 people reported to Asurion that they sleep with their smartphones within arm’s reach; The mobile insurance company broke that number down even further, revealing, that for millennials this jumps to 88%, 76% for Gen Xers, and 48% for baby boomers.
It’s clear your company can reach your consumers via their cell phones and other mobile devices.
So if you’re looking to maximize your brand exposure and expand your audience reach your enterprise will need to learn how to successfully recruit mobile marketing talent.
What is mobile marketing?
Mobile marketing is a form of digital marketing that reaches customers through their mobile devices. It covers activities such as mobile app optimization, mobile website design, SMS/MMS campaigns, push notifications, geo-location targeting, and more.
The goal is to use the convenience and personalization of mobile devices to deliver targeted content and promotions that engage customers with brands.
Mobile marketing drives eCommerce
Of course, you know how insanely popular shopping sites like eBay and Amazon are but did you know smartphones are replacing computers as the top eCommerce traffic source?
Well, Forbes recently reported that 60% of eCommerce visits start on mobile devices.
You will need to find experienced mobile marketing talent to ensure you can effortlessly direct your customers from your products and services to the end of the customer journey.
Mobile marketing has surpassed TV ad marketing
Experts at Ericsson expect that more global content will be viewed on digital devices rather than TVs.
Adding fuel to the fire, a Nielsen study concluded that consumers in the US, watch an average of 50 minutes of video content each day on mobile devices.
Recent reports show that SMS campaigns have seen open rates as high as 98% versus the 20% average of email-based campaigns.
Your Hiring Managers need to find professionals who understand the magic of mobile marketing and know how to get the maximum ROI from each of your company’s mobile marketing campaigns.
Tips to Recruit Mobile Marketing Talent
There are a few effective steps your enterprise can adapt to recruit mobile marketing professionals that include appealing to millennial and Gen Z professionals, leveraging your professional networks, and partnering with a digital marketing staffing agency.
Appeal to Millennial and Gen Z mobile marketing talent
Unlike previous generations, millennials were born when technologies such as email, smartphones, and WiFi were emerging and disrupting global communications.
These are the professionals you want to build your marketing team with because they have the experience and first-hand knowledge to help you create successful mobile marketing campaigns.
On top of this, you will want to recruit millennials because they can help you learn everything you need to know about marketing to their demographic, which is now the largest working generation.
Leverage your professional network to hire mobile marketing talent
When looking to recruit mobile marketing talent companies like yours should tap into your professional networks. On average, candidates referred to a position by someone in their network are 46 percent more likely to accept an offer according to a LinkedIn study. Get your current employees to help out by creating an engaging referral program that helps you secure the talent you need and enhances your company’s productivity and overall culture. When you use your network you can uncover both active and passive marketing talent.
Partner with a digital marketing staffing agency to hire mobile marketing talent
Even if your business is confident you know how to recruit mobile marketing talent, there are several benefits of partnering with a staffing agency.
Staffing agencies, like Mondo, can help you find the experts needed to succeed when you don’t have the time or resources to do so yourself.
Our average time-to-fill rates of 3 to 5 days for contract-based positions and 5 to 10 days for full-time roles can provide you with the mobile marketing experts you need as soon as you need them.
Working with an agency allows you to continue doing what you do best, while still securing the mobile marketers you are looking for.
Hiring mobile marketing professionals
Mobile marketing doesn’t seem to be going anywhere anytime soon, so make sure your enterprise knows how to recruit the marketing talent that can help your business attract and retain new consumers, while also positively impacting your bottom line.
If your company is looking to recruit mobile marketing talent, contact Mondo today.
Our specialized recruiters can help you find professionals that can create and deploy mobile marketing strategies and campaigns successfully to produce the results you need.
Looking to hire top-tier Tech, Digital Marketing, or Creative Talent? We can help.
Every year, Mondo helps to fill over 2,000 open positions nationwide.
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