Top 2023 Digital Marketing Trends & What Roles to Hire for Them

It’s that time of year again when we start to look ahead at the upcoming digital marketing trends that will shape different industries moving into the new year.

With technology constantly evolving, the way we reach and engage with audiences is changing as well which is why it’s important for businesses to start preparing now by hiring digital marketing professionals who are familiar with these trends and have the skill set necessary to capitalize on them.

So, if you want your business to stay competitive in 2023 and beyond, stay in the know when it comes to evolving digital marketing trends and the professionals you’ll need to hire to keep up.

Top digital marketing trends for 2023

What is digital marketing?

Digital marketing is the process of using online channels to promote or market products and services to potential and current customers.

This can be done through a variety of means including SEO, content marketing, social media marketing, email marketing, and more.

Data analysis for digital marketing trends

Data analysis is a process that includes collecting, filtering, and analyzing data to generate insights that can be used to improve marketing campaigns and strategies.

With the sheer amount of data that businesses now have access to, it’s become increasingly important to hire digital marketing professionals who are skilled in data analysis.

These professionals can help businesses make sense of the data and use it to improve their marketing efforts.

Roles to hire for data analysis in digital marketing:

  • Data analyst
  • Business intelligence analyst
  • Marketing research analyst

Video-based content lead generation

Video-based content lead generation is the process of using video content to generate leads for businesses.

This can be done through a variety of means such as creating informative videos that answer common questions related to your business or product or creating promotional videos that highlight the features and benefits of your offerings.

Roles to hire for video-based content and lead generation:

  • Video editor
  • Video producer
  • Video marketer
  • Animation specialist
  • Graphic designer

Enhanced UX (User Experience) as a digital marketing trend

Enhanced UX is the process of improving the user experience for customers interacting with your business online.

This can be done through a variety of means such as improving website design, streamlining the checkout process, or providing more helpful and relevant content.

Roles to hire for enhanced UX in digital marketing:

  • UX/UI designer
  • UX/UI developer
  • Web developer
  • Graphic designer
  • Content strategist

Influencer marketing as a digital marketing trend

Influencer marketing is the process of using individuals who have a large following on social media or other online channels to promote your business or product.

This can be done through a variety of means such as working with influencers to create sponsored content, providing free products/services in exchange for promotion, or using influencers as brand ambassadors.

Roles to hire for influencer marketing:

  • Influencer outreach specialist
  • Content creator
  • Social media manager
  • PR specialist
  • Digital marketing consultant

Email marketing is always a digital marketing trend

Email marketing is the process of using email to promote your business or product.

This can be done through a variety of means such as sending promotional emails, sending newsletters, or sending targeted content to specific segments of your email list.

Roles to hire for email marketing:

  • Email marketer
  • Content strategist
  • Graphic designer
  • Data analyst
  • Marketing automation specialist

Chatbots as a digital marketing trend

Chatbots are computer programs that mimic human conversation. They can be used to automate customer service or sales tasks.

This can be done through a variety of means such as providing customer support, answering common questions, or guiding customers through the purchase process.

Roles to hire for chatbots in digital marketing:

  • Chatbot developer
  • UI/UX designer
  • Content strategist
  • Data analyst
  • Marketing automation specialist

Agile marketing is an emerging digital marketing trend

Agile marketing is a methodology that focuses on speed, flexibility, and collaboration. It is often used in software development but is now being adopted by marketing teams.

This can be done through a variety of means such as working in sprints, using agile tools and processes, or having a cross-functional team.

Roles to hire for agile marketing:

  • Agile coach
  • Product owner
  • Scrum master
  • Marketing project manager
  • Digital marketing consultant

User-generated content (UGC) in digital marketing

User-generated content is any content that is created by users of your product or service.

This can be done through a variety of means such as encouraging customers to write reviews, post photos, or create videos.

Roles to hire for user-generated content:

  • Community manager
  • Content strategist
  • Social media manager
  • PR specialist
  • Digital marketing consultant

VR-based tools and services in digital marketing

VR-based tools and services are those that use virtual reality technology to provide a more immersive experience for users.

This can be done through a variety of means such as creating VR products, using VR for customer service or training, or providing VR-based content.

Roles to hire for VR in digital marketing:

  • VR developer
  • VR designer
  • VR content creator
  • UI/UX designer
  • Digital marketing consultant

When planning your marketing strategy for the year ahead, be sure to keep these 2023 digital marketing trends in mind and consider hiring for roles that will be key to capitalizing on them.

Doing so will help you stay ahead of the curve and continue to grow your business.

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