Director, Media Strategy
Knoxville
Reference ID: 31532989
Date Posted: 12/05/2025
Job Title: Director, Media Strategy
Location-Type: Hybrid (3 days onsite: Tue/Wed/Thu; Knoxville preferred); relocation assistance can be discussed
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $175,000k
Job Description:
Lead omnichannel, performance-driven media strategy for enterprise-level clients, guiding full-funnel planning while managing and developing media strategists.
Day-to-Day Responsibilities:
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Develop custom, full-funnel omnichannel media strategies aligned to client goals.
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Partner cross-functionally with analytics, data science, buying, paid social, paid search, and creative teams.
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Drive performance marketing initiatives across search, programmatic, social, and traditional channels.
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Present calm, strategic, reasoned recommendations to senior client stakeholders.
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Solve efficiency and scale challenges across upper- and lower-funnel campaigns.
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Manage, train, and lead 2 media strategists.
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Support one primary enterprise client and 1–2 smaller clients.
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Operate in a hands-on role while leading others in execution.
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Translate deeper client business objectives (sales, leads, revenue outcomes) into media plans.
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Work in an entrepreneurial, high-ownership, fast-moving environment.
Requirements:
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Must-Haves:
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2 years at the Director level within a media/advertising agency.
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Enterprise client experience with $20M budgets.
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Strong performance marketing background across search, programmatic, and paid social.
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Ability to optimize to complex, nuanced KPIs beyond impressions.
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Experience developing full-funnel media strategies (upper and lower funnel).
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Omnichannel expertise across Meta, Amazon, Google, TV/traditional, etc.
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Experience managing and mentoring team members.
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Strong cross-functional collaboration with analytics, media, and data science teams.
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Executive-level client communication skills; ability to advise CMOs/enterprise stakeholders.
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Deep curiosity and fluency in emerging tech and the evolving media landscape.
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Work authorization: USC/GC.
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Nice-to-Haves:
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Buying background in programmatic or paid social/search.
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Experience at top agencies (e.g., similar to large performance or full-service agencies).
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Prior entrepreneurial experience—built or ran a team, practice, or agency.
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Vertical-specific strategy experience.
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