Growth Media Specialist

New York

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Type: Contract

Reference ID: 26532802

Date Posted: 05/20/2024



Apply now: Growth Media Specialist, this is a Remote opportunity. The start date is ASAP for this long-term contract position

Job Title: Growth Media Specialist
Location-Type: Remote
Start Date Is: ASAP
Duration: Long Term Contract

Job Description:
As the Growth Media Specialist at Mondo, you will be pivotal in steering our performance marketing initiatives to new heights. Your role encompasses developing and executing robust strategies across multiple channels, fine-tuning campaigns for optimal performance, and collaborating closely with various teams to drive acquisition, conversion, and ROI goals. We're seeking a dynamic individual who thrives in a fast-paced environment, possesses a keen analytical mind, and stays ahead of industry trends to implement innovative marketing strategies.

Key Responsibilities:

  • Performance Marketing Strategy: Develop and execute performance marketing strategies encompassing paid social, PPC, display advertising, and more, aligning them with acquisition, conversion, and ROI targets.
  • Campaign Optimization: Utilize analytical tools to track, analyze, and optimize campaigns continuously, ensuring maximum performance and efficiency.
  • Audience Targeting and Segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling, enhancing campaign effectiveness.
  • Collaboration: Work closely with creative and content teams to craft high-performing ad creatives, landing pages, and assets, enhancing campaign performance and user experience.
  • Budget Management: Effectively manage budgets across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.
  • Industry Trends: Stay updated with industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.
  • Reporting and Insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and optimization recommendations.
Professional Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.
  • 3+ years of proven experience in performance marketing, focusing on user acquisition, conversion optimization, and ROI-driven campaigns.
  • Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
  • Strong analytical skills with the ability to interpret complex data and derive actionable insights.
  • Excellent communication skills for effective collaboration with cross-functional teams.
  • Ability to thrive in a fast-paced, dynamic environment, adapting to changing priorities and strategies.
  • Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.
Competencies:
  • Data Analysis: Proficiency in analyzing marketing data to optimize campaigns and drive performance improvements.
  • Digital Advertising Expertise: In-depth knowledge of managing digital advertising platforms and measuring campaign effectiveness.
  • Strategic Thinking: Capability to develop and implement strategic marketing plans aligned with business objectives.
  • Audience Targeting and Segmentation: Skill in identifying and segmenting target audiences through data analysis.
  • Creativity and Innovation: Ability to generate innovative ideas for ad creatives and content optimizations.
  • ROI Focus: Results-driven approach to optimize budgets and maximize return on investment.
  • Communication and Collaboration: Strong communication skills for effective teamwork and alignment toward common goals.
  • Adaptability and Learning Agility: Capacity to adapt to evolving industry trends and technologies.
  • Project Management: Ability to manage multiple campaigns simultaneously and meet deadlines effectively.
  • Problem-Solving Skills: Capability to identify issues and implement solutions swiftly to ensure campaign success.

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