Loyalty & Advocacy Marketing Manager
Bethesda, MD, 20814
Apply now: Advocacy Marketing Manager, location is Remote. The start date is August 10 for this contract position.
Job Title: Advocacy Marketing Manager
Location-Type: Remote
Start Date Is: August 10
Duration: 20-Week Contract (5–6 Month Maternity Leave Coverage)
Compensation Range: $50-55/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
Seeking an Advocacy Marketing Manager to lead the redesign, rebrand, and launch of a customer loyalty and advocacy program currently in its pilot phase. This role will own the program from strategy validation through execution, leveraging customer insights, marketing automation, and cross-functional collaboration to deliver a best-in-class customer advocacy experience while supporting ongoing program administration.
Day-to-Day Responsibilities:
- Evaluate pilot data, customer behavior, participation, and feedback to refine the advocacy program
- Analyze customer segmentation, loyalty tiers, rewards, benefits, and qualification criteria
- Identify opportunities to increase customer engagement, referrals, advocacy, and program participation
- Lead the redesign and rebranding of the program, including naming, messaging, visual identity, and customer experience
- Build customer recruitment, enrollment, onboarding, activation, and referral campaigns
- Develop end-to-end customer workflows across Salesforce, HubSpot, and ReferenceEdge
- Partner with creative, web, analytics, legal, compliance, operations, and business stakeholders to successfully launch the program
- Track membership, referrals, engagement, and program performance using customer data and reporting
- Maintain the existing loyalty program through light administrative work in Salesforce and Monday.com (approximately 2–4 hours per week)
- Document processes and transition ownership to the permanent team at the conclusion of the engagement
Minimum Requirements:
- 8 years of B2B customer marketing, customer advocacy, loyalty marketing, or lifecycle marketing experience
- Healthcare industry experience
- Proven experience building, redesigning, or launching customer loyalty, advocacy, referral, or membership programs
- Experience owning initiatives from strategy through end-to-end execution
- Strong understanding of customer-led growth, referrals, engagement, and retention strategies
- Experience using customer data, feedback, and analytics to optimize program performance
- Experience developing customer segmentation, loyalty tiers, rewards, and engagement strategies
- Hands-on experience with Salesforce and HubSpot
- Strong project management skills with the ability to independently lead cross-functional initiatives
- Excellent communication and stakeholder management skills
- Experience with ReferenceEdge
- Experience with Monday.com
- Experience working within healthcare compliance or incentive guidelines
- Experience creating customer-facing marketing assets including webpages, guides, emails, and toolkits
- SaaS, membership, or value-based care experience
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