Vice President, Demand Generation

Atlanta, GA, 30319

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Type: Direct Placement

Reference ID: 32301619

Date Posted: 07/06/2026



Apply now: Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position.

Job Title: Senior Director, Demand Generation
Location-Type: Hybrid Onsite in Atlanta Metro Area, GA
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $175,000 – $200,000 base bonus equity eligible

Job Description:
The client is seeking a results-driven Senior Director of Demand Generation to lead and scale a full-funnel B2B SaaS demand generation engine focused on pipeline growth, customer expansion, and revenue impact across multiple products and channels.

Day-to-Day Responsibilities:

  • Own and scale the full-funnel demand generation strategy across inbound, outbound, digital, events, webinars, and channel marketing
  • Drive measurable pipeline growth and revenue contribution targets
  • Partner closely with Sales and executive leadership on funnel metrics, attribution, forecasting, and GTM alignment
  • Lead customer marketing and cross-sell initiatives to increase retention and expansion revenue
  • Support new product launches and multi-product GTM initiatives
  • Evaluate and optimize CAC, ROI, and channel performance across campaigns
  • Manage and mentor a growing team of 4–5 marketing professionals
  • Oversee digital marketing efforts including SEO, SEM, GEO, webinars, and paid campaigns
  • Build scalable processes and reporting frameworks leveraging marketing automation and CRM platforms
  • Present performance insights and recommendations to executive stakeholders

Minimum Requirements:

  • 10-15 years of professional experience in a B2B SaaS demand generation role (primary focus and titles must be demand generation)
  • 3–5 years owning pipeline and revenue generation metrics
  • 2–3 years of recent people management experience
  • Proven success driving pipeline growth in high-growth or PE-backed environments
  • Strong understanding of MQL, SAL, SQL, CAC, attribution, and revenue funnel optimization
  • Experience managing digital channels including SEO, SEM, paid advertising, webinars, and channel marketing
  • Expertise with marketing automation and CRM tools such as HubSpot and Salesforce
  • Strong executive communication and stakeholder management skills
  • Experience building and developing high-performing teams
  • Data-driven mindset with strong focus on ROI and measurable business impact
Preferred Qualifications:
  • Fintech or accounting software industry experience
  • Experience marketing to CFOs, Controllers, or finance/accounting personas
  • Exposure to international marketing initiatives
  • Experience supporting product launches or multi-product platforms
  • Desire to grow into a future CMO leadership role

Benefits:

  • Client Health, Vision, and Dental coverage
  • Annual employee development stipend
  • Sabbatical program after 5 years of service
  • 401(k) with employer matching
  • Free gym membership at Atlanta HQ
  • Parental leave benefits
  • Fertility and adoption assistance
  • Annual tutoring stipend for children
  • Potential equity participation program

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