Marketing Product Owner (Microsoft Dynamics 365 Customer Insights)
Charlottesville, VA, 22902
Apply now: Marketing Product Owner, location is Remote. The start date is ASAP, targeting early November, for this 6 month contract position.
Job Title: Marketing Product Owner (Microsoft Dynamics 365 Customer Insights)
Location-Type: 100% Remote (EST Preferred, but open to any timezone)
Start Date Is: ASAP
Duration: Contract (6 Months w/ option to extend)
W2 Pay Rate Range: $65/hr - $70/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
Lead the marketing workstream of a large-scale migration from HubSpot to Microsoft Dynamics 365 Customer Insights – Journeys, owning marketing requirements, vendor coordination, campaign setup, and platform adoption while ensuring the new marketing automation environment meets business needs.
Day-to-Day Responsibilities:
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Lead the marketing workstream for the HubSpot-to-Dynamics 365 Customer Insights – Journeys migration
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Serve as the primary marketing point of contact for the third-party implementation partner
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Translate marketing needs into platform requirements, priorities, and deliverables
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Manage migration timelines, dependencies, milestones, and stakeholder decisions
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Coordinate the recreation of 200 email templates within Customer Insights – Journeys
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Configure and optimize audience segmentation, email campaigns, and marketing automation workflows
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Review existing HubSpot processes and identify opportunities for improvement
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Coordinate with internal teams to gather campaign assets and migration requirements
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Participate in implementation meetings and evaluate vendor recommendations
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Support platform testing and validate that marketing workflows function as expected
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Analyze email performance and recommend data-driven campaign improvements
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Provide platform guidance and best practices to internal marketing stakeholders
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Partner with marketing leadership and executive stakeholders to communicate progress and resolve blockers
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Help the marketing team transition to and operationalize the new platform
Required Qualifications:
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Senior-level marketing operations, MarTech product ownership, or marketing technology project management experience
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Hands-on experience with Microsoft Dynamics 365 Customer Insights – Journeys, formerly Dynamics 365 Marketing
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Strong understanding of marketing automation platforms, email campaigns, templates, segmentation, and workflows
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Experience implementing, configuring, or operationalizing enterprise marketing automation platforms
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Strong project management skills, including timelines, dependencies, deliverables, and stakeholder coordination
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Experience managing third-party vendors or implementation partners
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Ability to translate marketing business requirements into platform functionality
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Strong analytical skills and experience evaluating marketing campaign performance
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Experience working within large, matrixed enterprise organizations
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Experience communicating with executive stakeholders, including marketing directors, VPs, and senior leadership
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Strong organizational skills and ability to independently drive complex initiatives
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Self-starter with excellent communication and cross-functional collaboration skills
Preferred Qualifications:
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Direct experience implementing Microsoft Dynamics 365 Customer Insights – Journeys
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Experience migrating from HubSpot to Microsoft Dynamics 365
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HubSpot administration or marketing operations experience
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Enterprise MarTech consolidation experience
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Project management certifications
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Experience with Microsoft Dynamics CRM integrations
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Experience leading vendor-driven marketing technology migrations
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Experience coordinating user acceptance testing and platform adoption
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