Product Manager - Subscription/Companion Growth
Santa Monica, CA, 90404
Apply now: Product Manager – Companion Growth, location is Remote. The start date is ASAP for this 6 month contract position.
Job Title: Product Manager (Subscription / Growth)
Location: 100% Remote
Start Date Is: ASAP
Duration: 6 month contract (40 hours/week PST)
Compensation Range: $70-75/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
Lead consumer subscription growth initiatives focused on discovery, education, acquisition, conversion, activation, and long-term member value across digital experiences.
Day-to-Day Responsibilities:
- Drive product strategy and roadmap for consumer subscription acquisition and growth.
- Define how subscriptions are introduced across web, app, account, member, and lifecycle experiences.
- Develop clear consumer-facing subscription value propositions.
- Optimize the end-to-end growth funnel from qualified exposure through checkout, activation, and retention handoff.
- Establish goals, KPIs, reporting, and growth models tied to conversion, activation, retention, and lifetime value.
- Partner with Analytics to identify opportunities, develop hypotheses, prioritize experiments, and apply learnings to the roadmap.
- Collaborate with Design and Research to create intuitive, accessible, consumer-friendly experiences.
- Partner with Engineering on merchandising, targeting, experimentation, measurement, and subscription capabilities.
- Work cross-functionally with Marketing, CRM, Content, SEO, and business teams to create cohesive acquisition journeys.
- Use quantitative data, qualitative research, and competitive insights to identify customer needs and funnel friction.
- Navigate tradeoffs across consumer value, business performance, technical complexity, privacy, compliance, and operational requirements.
- Clearly communicate strategy, decisions, results, and learnings to cross-functional partners and senior leadership.
Minimum Requirements:
- 5-10 years of Product Management experience
- Recent experience owning consumer-facing subscription products; B2B-only backgrounds will not qualify.
- Direct, recent experience with subscription acquisition, conversion, pricing, paywalls, onboarding, lifecycle engagement, and/or retention.
- Strong understanding of consumer growth funnels and metrics including traffic, engagement, conversion, activation, retention, and lifetime value.
- Demonstrated experience using experimentation and data to improve product and business outcomes.
- Ability to turn ambiguous opportunities into clear customer problems, hypotheses, roadmaps, and measurable outcomes.
- Strong consumer empathy and experience creating simple, compelling product experiences.
- Technical fluency to partner with Engineering and Analytics on instrumentation, experimentation, personalization, and scalable capabilities.
- Clear, structured, and precise communication with strong strategic thinking.
- High energy, ownership, and demonstrated ability to drive initiatives through obstacles and ambiguity.
- Strong cross-functional collaboration across Product, Design, Engineering, Analytics, Marketing, and leadership.
- Comfortable operating in a fast-paced environment with changing priorities and constraints.
- Experience with healthcare, wellness, digital health, or another regulated consumer product.
- Experience with condition-based or care-related subscription products.
- Previous experience within a large-scale consumer technology organization.
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