Marketing Director
Atlanta, GA, 30305
Reference ID: 32704645
Date Posted: 09/25/2026
Apply now: Director of Marketing Growth, location is Hybrid. The start date is ASAP for this Permanent position.
Job Title: Director of Marketing Growth
Location-Type: Hybrid (3 days onsite)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $120,000–$140,000 base salary year Bonus
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Job Description:
Lead and execute revenue-focused marketing strategies that drive customer acquisition, subscription growth, and long-term business performance while partnering closely with executive leadership.
Day-to-Day Responsibilities:
- Own the end-to-end marketing strategy focused on revenue generation.
- Develop and optimize omnichannel campaigns across email, SMS, web, social, and paid media.
- Lead webinar strategy and maximize registration, attendance, and conversion performance.
- Build and optimize marketing funnels to increase customer acquisition and retention.
- Partner closely with Sales to improve conversion rates and align marketing initiatives with revenue goals.
- Oversee website optimization, conversion rate improvements, and SEO initiatives.
- Manage affiliate and partnership marketing programs.
- Lead A/B testing and performance optimization across campaigns and landing pages.
- Track marketing KPIs, revenue forecasts, and campaign performance.
- Manage and mentor internal marketing team members and external agency partners.
- Serve as a strategic thought partner to executive leadership on growth initiatives.
Requirements:
Minimum Requirements:
- 7–10 years of progressive marketing experience, preferably within B2C environments.
- Proven success marketing subscription-based products or services.
- Experience leading omnichannel marketing initiatives across email, SMS, web, paid media, and social channels.
- Strong expertise with HubSpot Marketing Hub.
- Experience building, managing, and optimizing marketing funnels.
- Demonstrated success driving customer acquisition, lifecycle marketing, retention, and revenue growth.
- Experience partnering closely with Sales to achieve business objectives.
- Previous leadership experience managing marketing teams.
- Strong understanding of analytics, reporting, and data-driven decision making.
- Experience leading website optimization and conversion rate improvement initiatives.
- Excellent communication, collaboration, and leadership skills.
Preferred Qualifications:
- Experience marketing to mid- or late-career consumer audiences.
- Experience within high-growth subscription businesses.
- Background in affiliate marketing or partnership development.
- Experience managing agencies and cross-functional creative teams.
- Bachelor's degree (preferred but not required).
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