Social Media Analyst
NYC, NY, 10001
Apply now: Social Media Analyst, location is remote. The start date is ASAP for this 12-month contract position.
Job Title: Social Media Analyst
Location-Type: Remote; NYC Preferred
Start Date Is: ASAP
Duration: 12-month contract, 40 hours/week
Compensation Range: $45-55/hr on W2
Job Description:
The Social Media Analyst will analyze social media data, social listening insights, audience trends, and channel performance to support social strategy and business decision-making across a large, highly matrixed organization.
Day-to-Day Responsibilities:
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Analyze social media performance, audience behavior, sentiment, conversation trends, and emerging topics.
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Lead social listening analysis and translate large data sets into clear, actionable insights.
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Monitor and analyze social conversations using social listening and intelligence platforms.
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Evaluate social content performance and identify opportunities to improve reach, engagement, relevance, and audience connection.
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Turn complex data into concise recommendations for social media strategy, content planning, and business decisions.
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Develop recurring and ad hoc reports, dashboards, executive summaries, presentations, and insight readouts.
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Present findings and recommendations to large groups, senior stakeholders, and cross-functional partners.
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Support social publishing and measurement workflows using platforms such as Sprinklr, Sprout Social, or similar tools.
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Use Tableau or comparable data aggregation and visualization platforms to organize, analyze, and communicate performance data.
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Respond to social insights requests from multiple internal teams while managing competing priorities and deadlines.
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Identify meaningful trends, competitive activity, emerging conversations, potential opportunities, and reputational risks.
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Partner closely with communications, marketing, creative, analytics, and social media teams.
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Coordinate across numerous teams within a centralized shared-service environment.
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Maintain organized processes for requests, deliverables, reporting, documentation, and stakeholder follow-up.
Requirements:
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Must-Haves:
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Approximately 5 years of experience in social media analytics, social listening, digital analytics, audience insights, or closely related work.
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Strong hands-on social listening experience; this is a core requirement for the role.
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Experience analyzing social data and converting findings into actionable business and social media recommendations.
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Experience with social listening, measurement, or publishing platforms such as Sprinklr, Brandwatch, Sprout Social, or similar tools.
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Experience with Tableau or another data aggregation, visualization, or dashboarding platform.
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Strong understanding of major social platforms including Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
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Demonstrated ability to create a compelling story from data and communicate insights clearly.
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Experience presenting data, insights, and recommendations to large groups and senior stakeholders.
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Excellent verbal and written communication skills.
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Strong stakeholder-management and customer-service orientation.
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Ability to work effectively with different personalities, functions, and seniority levels within a large matrixed organization.
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Extremely organized, reliable, responsive, and capable of managing multiple prioritie
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