Global Consumer Insights Director
San Francisco, CA, 94105
Apply now: Global Consumer Insights Director, Onsite - San Francisco, CA. Start date is ASAP for this 6-month contract position.
Job Title: Global Consumer Insights Director
Location-Type: Onsite - San Francisco, CA (4 days per week)
Start Date: ASAP
Duration: Contract, approximately 6 months
Compensation Range: $65-$83/hr
Benefits: Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship: Not eligible for visa sponsorship
Job Description:
This role leads the client's consumer insights function on an interim basis, delivering on annual learning plans across two brands through strategic planning and hands-on research execution.
Job Summary
- Lead strategic planning for consumer insights initiatives across two brand portfolios, navigating shifts in business priorities alongside cross-functional partners
- Design and execute quantitative and qualitative research using self-service platforms, including defining goals, writing questionnaires and discussion guides, moderating discussions, and delivering findings presentations
- Manage research agency relationships, including RFP processes, methodology recommendations, and vendor oversight to ensure deliverables meet defined objectives
- Oversee and mentor a team of two consumer insights specialists, with increased individual contributor responsibility during the back half of the engagement
- Collaborate with brand marketing and product innovation partners to ensure research outputs inform business decisions
- Translate consumer data into actionable insights that address the "why " and "so what " for internal stakeholders, including executive leadership
- Support research fielding primarily in the US, with occasional project oversight for European markets
- Bachelor's degree in any field
- Minimum 12 years of experience in a consumer insights role, in-house or at a research agency
- Experience leading Brand Tracking research
- Experience leading innovation and product development research for physical goods
- Experience launching research via self-service platforms (e.g., Suzy, Zappi), including questionnaire design, survey management, qualitative moderation, and analysis
- Experience managing research agency relationships, including RFP management and vendor oversight
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and data analysis in Excel
- Experience leading and mentoring a consumer insights team
- Experience collaborating with cross-functional partners, particularly in brand marketing and product innovation
- Experience presenting research findings to executive leadership
- Demonstrated ability to manage research budgets
- Ability to balance the broader strategic picture of consumer research with the details of research design and data analysis
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