SVP, Paid Social
Knoxville, TN
Reference ID: 31862976
Date Posted: 02/12/2026
Apply now: SVP, Paid Social, location is Hybrid (Knoxville, TN preferred; NYC optional). The start date is ASAP (within 2 weeks) for this permanent position.
Job Title: SVP, Paid Social
Location-Type: Hybrid (3x onsite: Tues–Thurs; Knoxville, TN preferred; NYC optional), Open to Relocation!!!
Start Date Is: ASAP (within 2 weeks)
Duration: Permanent
Compensation Range: $250-300K plus Bonus
(Relocation covered)
Job Description:
Lead and elevate a world-class paid social department, driving performance-first strategy, technical execution, and enterprise-level client success across $300M in annual paid social spend.
Day-to-Day Responsibilities:
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Architect and oversee advanced paid social strategies across 50 accounts
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Lead a 15-person paid social team (20 buyers) with full departmental ownership
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Maintain buy quality and performance standards across ~$300M in annual spend
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Execute and optimize campaigns hands-on within platforms (primarily Meta, TikTok)
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Drive revenue-focused KPIs (ROAS, hard conversions, efficiency, revenue growth)
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Partner with Data Science, Analytics, Investment, Creative, and Search teams
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Manage platform relationships (Meta, TikTok, Pinterest)
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Contribute to new business pitches and enterprise client presentations (≈20% client-facing)
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Implement emerging best practices (AI, advanced testing, measurement, cAPI, offline signals)
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Lead hiring, training, mentoring, and performance management of team members
Requirements:
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Must-Haves:
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10 years of digital/social media experience within a national or independent agency
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Current, hands-on paid social buying experience (in-platform daily)
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Deep expertise in Meta (platform product roadmap knowledge)
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Strong TikTok performance experience; Pinterest a plus
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Proven success managing $20M–$100M annual client budgets
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Demonstrated ability to reverse declining performance and improve efficiency
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Advanced analytics and measurement expertise (hard conversion focus)
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Deep understanding of the social auction dynamic and performance levers
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Experience deploying pixels, troubleshooting tracking, and implementing cAPI
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Experience training and developing buyers from entry-level to advanced
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Performance marketing background (eComm, Lead Gen, Client — not brand/awareness focused)
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Enterprise client management experience with revenue-tied KPIs
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USC or GC
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Nice-to-Haves:
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Experience at top performance-driven agencies (e.g., Tinuiti, Wpromote, PMG, iProspect, Digitas, Dept, Assembly, Known, Rise Interactive, etc.)
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Meta Blueprint certifications (Planning, Buying, Developer)
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Google Ads or Analytics certifications
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Bilingual capabilities
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Experience collaborating with private equity-backed brands
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