VP / Director of Marketing
Woodland Hills, CA, 91364
Reference ID: 32528054
Date Posted: 07/04/2026
Apply now: VP/Director of Marketing, location is Fully Remote (MT/PT Preferred). The start date is ASAP for this permanent position.
Job Title: VP/Director of Marketing
Location: Fully Remote (Mountain or Pacific Time Preferred)
Start Date: ASAP
Duration: Permanent
Compensation Range: $180,000 - $200,000 base salary performance bonus
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
We're seeking a strategic, data-driven marketing leader to oversee performance marketing, paid media, growth strategy, and team leadership for a fast-growing organization in the financial services space. This role is responsible for scaling customer acquisition, optimizing marketing performance, managing a high-performing team, and driving measurable revenue growth through data-backed decision making.
Day-to-Day Responsibilities:
- Lead and manage a team of 3-4 marketing professionals.
- Own weekly marketing priorities, project execution, and team accountability.
- Oversee paid media strategy, media buying partners, and acquisition channels.
- Analyze campaign performance and optimize conversion funnels using KPIs and reporting.
- Monitor market trends, industry news, and external events that may impact marketing strategy.
- Build, optimize, and report on customer acquisition funnels and lifecycle marketing initiatives.
- Partner with executive leadership to develop and execute growth strategies.
- Manage HubSpot reporting, dashboards, and marketing performance metrics.
- Develop scalable growth processes that improve customer acquisition efficiency.
- Drive cross-functional collaboration while maintaining a fast-paced execution cadence.
Minimum Requirements:
- 5-6 years leading performance marketing teams.
- Previous hands-on experience as a Media Buyer before moving into leadership.
- Experience managing 3-4 direct reports.
- Strong expertise in paid media, media buying, and conversion rate optimization.
- Deep understanding of performance marketing metrics including:
- Customer Lifetime Value (LTV)
- A/B Testing
- Media Spend Optimization
- Sales Funnel KPIs
- Cost Per Lead (CPL)
- Cost Per Sales Qualified Lead (SQL)
- Funnel Modeling and Revenue Forecasting
- Experience using HubSpot.
- Strong analytical mindset with the ability to make strategic recommendations from marketing data.
- Experience building scalable, repeatable customer acquisition processes.
- Comfortable working in a fast-paced environment with high responsiveness during core business hours (7:00 AM-4:00 PM PT).
- Interest in leveraging AI tools (particularly Claude) to improve marketing workflows.
Preferred Qualifications:
- Experience marketing Precious Metals, Gold & Silver IRAs, or Alternative Investments.
- Financial publishing experience (Agora, MarketWise, Stansberry, or similar).
- Crypto, wealth management, retirement products, insurance lead generation, or financial services marketing experience.
- Experience with Triple Whale, Hyros, or similar attribution/reporting platforms.
- Strong partnership development and business development background.
- Direct response marketing expertise.
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