Digital/Direct Mail Marketing Analyst
Remote, DC
Job Title: Digital/Direct Mail Marketing Analyst
Location-Type: Remote (EST preferred)
Start Date Is: ASAP
Duration: Contract (1.5 months to start, potential extension)
Compensation Range: $40-60/hr
Job Description:
This role will conduct a deep-dive analysis of multi-channel marketing campaigns to identify performance gaps and deliver data-driven recommendations to improve ROI and enrollment outcomes.
Day-to-Day Responsibilities:
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Analyze direct mail and digital campaign performance across channels
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Evaluate response rates, conversion funnels, and cost per acquisition
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Perform matchback analysis and assess list performance and suppression strategies
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Analyze website performance and conversion metrics using Google Analytics
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Identify funnel leakage points and recommend optimization strategies
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Build and maintain dashboards in Power BI/Tableau
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Manipulate and analyze raw datasets using Excel (pivot tables, modeling)
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Develop executive-level reports and presentations with actionable insights
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Model potential impact of new strategies and channel mix adjustments
Requirements:
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Must-Haves:
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3–5 years of marketing analytics experience
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Strong experience with omnichannel marketing performance analysis
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Direct mail campaign analytics experience (response curves, matchback, list strategy)
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Experience analyzing digital channels (email, web, SEO, paid media)
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Proficiency in Google Analytics
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Advanced Excel skills (data manipulation, pivot tables, modeling)
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Experience with Power BI and/or Tableau dashboard development
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Experience working with CRM or marketing databases (e.g., HubSpot)
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Ability to work with messy/unstructured data and derive insights
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Strong storytelling and presentation skills for executive audiences
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Nice-to-Haves:
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Consulting or agency background
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Experience with enrollment-based or service marketing
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Exposure to brand/awareness campaigns
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Experience with paid social or broader digital marketing channels
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Familiarity with assumption-based modeling and forecasting
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