Director TVAD
New York, NY, 10016
Director, TV & Audio (TVAD) – YouTube Strategy
Location: Remote
Schedule: 40 hours/week; CST working hours preferred
Duration: 3 month contract with potential to extend
Start Date: ASAP
Pay Rate: $70–$72/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Position Overview
We are seeking an experienced Director, TV & Audio (TVAD) to serve as a senior strategic and client-facing lead across YouTube and broader digital video initiatives. This role is heavily focused on YouTube strategy, requiring someone who understands the platform end-to-end and can translate complex campaign data into clear, actionable recommendations for clients.
The ideal candidate has deep hands-on experience across the full YouTube lifecycle, including planning, buying/activation, optimization, measurement, reporting, and strategic recommendations. This is not simply a media buying or activation role; this person will own the strategic POV, lead client conversations, and use performance data to guide future media decisions.
Key Responsibilities
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Lead YouTube strategy and client relationships across multiple workstreams, with YouTube representing approximately 60–65% of the role.
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Own the full YouTube lifecycle, including planning, buying/activation strategy, optimization, measurement, reporting, and recommendations.
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Develop strategies across YouTube Demand Gen, Shorts, long-form video, non-skippable video, and evergreen campaigns.
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Lead weekly client performance conversations and clearly communicate what is happening, why it matters, and what should change.
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Analyze campaign and dashboard data to identify trends, opportunities, and actionable recommendations that improve business outcomes.
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Build and present executive-level performance decks that simplify complex media data into clear stories and recommendations.
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Partner directly with Google representatives, clients, internal strategists, creative teams, and channel teams.
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Provide strategic guidance across DV360, online video (OLV), display, and programmatic media.
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Develop a strong point of view around both upper-funnel awareness and lower-funnel conversion strategies.
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Guide clients on measurement approaches including Brand Lift, Search Lift, incrementality, CPA, CAC, conversions, and ROI.
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Collaborate with creative teams to ensure video and display assets are aligned with platform behavior and campaign objectives.
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Navigate complex stakeholder relationships while maintaining ownership of the overall media strategy and client conversation.
Required Qualifications
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Approximately 7–8 years of relevant digital media experience, with depth and quality of experience prioritized over an exact number of years.
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Deep, hands-on YouTube advertising expertise across planning, activation, optimization, measurement, reporting, and strategy.
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Strong understanding of YouTube formats, bidding models, audiences, Demand Gen, Shorts, long-form video, and non-skippable video.
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Experience with Google Ads and the broader Google advertising ecosystem.
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Working knowledge of DV360 and the ability to confidently discuss the platform with clients and Google representatives.
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Strong understanding of OLV, display, and programmatic media; audio experience is a plus.
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Experience developing and evaluating full-funnel media strategies, from brand awareness through conversion.
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Strong measurement background, including experience with Brand Lift, Search Lift, incrementality, and business/ROI measurement.
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Proven experience managing large-scale and/or evergreen media programs and budgets.
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Experience building and presenting performance reporting and recommendations to senior client stakeholders and executives.
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Exceptional client communication, presentation, and strategic storytelling skills.
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Ability to quickly interpret performance data and turn findings into a clear strategic POV.
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Comfortable working cross-functionally with clients, platform partners, strategists, creative teams, and other media channel teams.
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