Webinar Program Manager
San Francisco, CA, 94102
Apply now: Webinar Program Manager, location is Remote. The start date is ASAP for this 6 month contract position with potential to extend or convert.
Job Title: Webinar Program Manager
Location-Type: Remote
Start Date Is: ASAP
Duration: 6 months (contract, potential to extend/convert)
Compensation Range: $160/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description:
Own and execute an enterprise B2B webinar program end-to-end, creating scalable processes, promotional strategies, and measurable programs that drive product adoption, engagement, and pipeline.
Day-to-Day Responsibilities:
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Own and execute the B2B webinar program across enterprise audiences.
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Manage the full webinar production lifecycle, including strategy, programming calendar, briefs, promotion, execution, and post-event reporting.
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Host and manage APAC webinars at least once per week, including sessions supporting Australia and India time zones.
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Coordinate cross-functional stakeholders across Marketing, Product Marketing, Customer Success, Growth, and GTM teams.
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Manage webinar platforms and live-event operations to ensure high-quality execution.
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Develop multi-channel webinar promotion strategies across email, LinkedIn Live, YouTube, and other relevant channels.
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Launch and manage LinkedIn Live as a supporting webinar channel, including event pages, gated registration, and promotion.
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Manage webinar content distribution and repurposing across YouTube, LinkedIn, and other channels.
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Own gated-content CTAs, lead-capture mechanics, and webinar registration workflows.
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Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms.
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Partner with Growth Marketing on pipeline and MQL attribution, UTM tracking, registration models, and program budget management.
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Track attendance, engagement, audience questions, lead generation, product activation, and pipeline contribution.
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Identify opportunities to automate webinar workflows and improve program scalability.
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Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision.
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Communicate webinar program performance and insights to Marketing leadership.
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Support approximately 40–45 hours per week, including potential overtime and recurring APAC-hour meetings and events.
Minimum Requirements:
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6–15 years of hands-on B2B webinar, virtual events, and/or marketing automation experience.
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Significant experience in B2B SaaS environments.
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Proven experience independently owning and scaling B2B webinar programs.
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Experience in roles such as Webinar Program Manager, Digital Events Manager, Virtual Events Manager, or Digital/Virtual Events Program Manager.
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Strong experience with webinar and virtual-event platforms such as Goldcast, ON24, YouTube, LinkedIn Live, or similar tools.
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Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms.
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Experience managing CRM and marketing automation integrations supporting webinar programs.
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Working knowledge of UTM tracking, registration reporting, MQL reporting, pipeline attribution, and webinar performance measurement.
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Experience developing webinar promotional strategies across multiple channels, including LinkedIn Live, YouTube, email, and social.
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Strong understanding of B2B audience segmentation and promotional strategy.
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Experience partnering with Sales and Marketing teams in enterprise environments.
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Understanding of enterprise sales cycles and decision-making processes.
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Ability to write or edit promotional email and landing-page copy.
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Ability to independently manage both the technical execution and marketing strategy of webinar programs.
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Flexibility to regularly support APAC hours, including hosting international webinars at least once per week and participating in additional preparation calls as needed.
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Ability to remain calm under pressure while managing live events, concurrent productions, and changing stakeholder schedules.
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Strong analytical, organizational, and communication skills.
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Detail-oriented, proactive, and comfortable operating independently in a fast-paced environment.
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Strong tenure history, with approximately 2 years in prior roles preferred.
Preferred Qualifications:
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Experience launching LinkedIn Live programs alongside an established webinar strategy.
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Experience developing webinar content-distribution and repurposing strategies.
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Experience optimizing gated content and lead-capture workflows.
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Familiarity with AI discoverability strategies for webinar and video content.
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Experience managing registration forecasting models and webinar budgets.
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Experience supporting technical or enterprise customer audiences.
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Background working in high-growth startup environments.
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