TVAD, Strategist
New York, NY, 10001
Job Title: Integrated Media Strategist (TV, Video, Audio, Display)
Location-Type: Remote EST
Start Date Is: ASAP
Duration: (contract, perm, etc) 6 Month Contract
Compensation Range: $40-48/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
As part of the TV, Video, Audio & Display (TVAD) team, you will serve as the strategist and hands-on expert in DV360, sitting at the center of the Google Marketing Platform (GMP) ecosystem. You'll develop media strategy while remaining actively involved in platform execution across streaming TV, linear TV, online video, digital audio, and programmatic display. You'll also guide and mentor a team of campaign specialists responsible for day-to-day execution while maintaining working knowledge of other leading DSPs, such as The Trade Desk, to inform cross-platform strategy.
You will strategize and execute a wide range of campaign types directly in DV360 and own YouTube activation across both programmatic and reservation-based buying (e.g., YouTube Select), understanding when each approach best aligns with client objectives. You'll also leverage your understanding of how Mobile Measurement Partners (MMPs) integrate with DV360 and Campaign Manager 360 (CM360) to support holistic reporting and attribution. This is a highly technical, platform-forward role that requires both strategic leadership and hands-on execution, along with the ability to mentor a team of specialists.
Key Responsibilities:
Strategy & Leadership
- Serve as the team's DV360 subject matter expert by developing campaign strategy, remaining hands-on in the platform, and guiding specialists across streaming TV/CTV, online video, digital audio, and programmatic display.
- Develop and execute YouTube campaigns using both auction and reservation-based buying methods, selecting the appropriate approach based on campaign objectives.
- Combine deep DV360/GMP expertise with broader TVAD channel knowledge—including audience strategy, inventory quality, frequency management, and brand safety—to build full-funnel media plans.
- Mentor team members by reviewing campaign builds and optimizations to ensure quality, consistency, and strategic alignment.
- Apply knowledge of Supply Path Optimization (SPO) to improve inventory quality and buying efficiency.
- Collaborate with client leadership, media investment, creative, and cross-functional teams to align execution with broader campaign objectives while documenting and sharing DV360 best practices.
Platform & Product Expertise
- Maintain advanced, hands-on knowledge of DV360 campaign setup, optimization, audience targeting, inventory management, bidding strategies, PMPs, and brand safety tools.
- Manage YouTube activation across both auction and reservation campaign types, understanding the strengths and trade-offs of each.
- Utilize platform capabilities to optimize performance while maintaining brand safety and delivering measurable business outcomes across streaming TV, audio, and display.
- Contribute feedback to improve internal processes, reporting, and platform best practices.
- Maintain working knowledge of additional DSPs, including The Trade Desk and Nexxen, to support cross-platform recommendations.
Data & Measurement
- Understand how Mobile Measurement Partners (MMPs) integrate with DV360 and Campaign Manager 360 (CM360) to support reporting and attribution.
- Build and maintain reporting that connects DV360 and CM360 data to client KPIs, ensuring accurate measurement across TV, video, audio, and display channels.
- Design and support measurement strategies such as geo-lift, holdout testing, and incrementality testing where appropriate.
- Communicate campaign performance, attribution methodologies, and optimization recommendations clearly to both internal teams and clients.
Professional & Technical Qualifications
- 7 years of hands-on experience with DV360 and the Google Marketing Platform (GMP), including both strategic planning and in-platform campaign execution.
- Proven experience planning and executing both auction and reservation-based YouTube campaigns.
- Deep expertise across streaming TV/CTV, online video, digital audio, and programmatic display buying within DV360.
- Strong knowledge of Campaign Manager 360 (CM360), including trafficking, tagging, and reporting.
- Familiarity with Mobile Measurement Partners (MMPs) and their integration with DV360 and CM360.
- Strong understanding of audience targeting, inventory quality, frequency management, and brand safety.
- Experience mentoring or reviewing the work of other DV360 practitioners while remaining hands-on in campaign execution.
- Strong analytical skills with the ability to interpret platform and MMP reporting to drive optimizations and client recommendations.
- Excellent communication skills with the ability to explain technical platform strategies and performance to both internal stakeholders and clients.
- Working knowledge of additional DSPs such as The Trade Desk and Nexxen and how they compare to DV360.
- General understanding of Supply Path Optimization (SPO) and its impact on programmatic buying efficiency, transparency, and inventory quality.
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