VP of Social

santa monica, CA, 90404

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Type: Contract

Reference ID: 32081964

Date Posted: 03/31/2026



Job Title: VP, Social & Audience Growth
Location: Hybrid – Santa Monica (Onsite Mon–Thurs, WFH Friday)
Start Date: ASAP
Duration: 6 month contract (strong potential to extend/convert)
Compensation: $69–82/hr (W2)

Position Overview

We are seeking a VP, Social & Audience Growth to lead and evolve our social strategy into a true engine for audience expansion.

This role sits at the intersection of campaign marketing, platform strategy, and digital distribution. You will define how content breaks through in a crowded social landscape leveraging trends, partnerships, and platform-native storytelling to drive reach beyond owned channels.

As a challenger brand, we operate with a lean, high-impact team offering the opportunity to build, innovate, and shape how social drives growth, rather than simply executing within an established machine.

What You'll Do (Day-to-Day)

  • Lead social strategy across all campaigns, ensuring best-in-class execution across platforms
  • Identify ways to optimize performance in real time- leveraging trends, cultural moments, and partnerships
  • Rethink how social channels are structured and scaled, including consolidating and strengthening flagship brand channels
  • Drive audience growth with a focus on expanding reach beyond organic social
  • Oversee agencies and internal teams to ensure campaigns are executed at full force and on schedule
  • Act as both a strategic leader and hands-on operator guiding vision while staying close to execution

Key Responsibilities

Campaign & Social Leadership

  • Own social strategy for campaign launches, ensuring alignment with broader marketing goals
  • Translate campaign objectives into platform-native executions that drive engagement and reach
  • Partner closely with internal marketing and creative teams

Audience Growth & Platform Strategy

  • Develop strategies to grow audiences at scale, particularly across flagship channels
  • Identify opportunities to break beyond owned media through creators, partnerships, and distribution tactics
  • Stay ahead of emerging trends and translate them into actionable growth strategies

Channel & Ecosystem Optimization

  • Evaluate and optimize current social channel structure (e.g., brand vs. title-specific handles)
  • Drive a more cohesive and scalable approach to social presence
  • Increase discoverability and sustained audience engagement

Agency & Team Leadership

  • Manage 2 direct reports and oversee 2–3 external agencies
  • Ensure agencies are delivering high-quality, on-strategy work across all campaigns
  • Establish clear workflows, priorities, and performance expectations

Partnerships & Innovation

  • Identify and activate partnerships that extend reach and cultural relevance
  • Test new formats, tools, and distribution strategies to continuously improve performance
  • Foster a culture of experimentation and learning

Qualifications & Experience

Must-Haves

  • 10 years of experience in social, digital, or platform marketing
  • Proven experience leading social for campaigns (entertainment or content-driven strongly preferred)
  • Deep expertise across all major social platforms and how content performs within them
  • Experience managing teams and external agencies
  • Track record of driving audience growth and expanding reach beyond owned channels
  • Ability to operate both strategically and hands-on
  • Background in social media for network TV / streaming brands

Preferred

  • Experience in tech or digital-first companies ( nice to have)
  • Experience working with creators, influencers, and platform partners

What Success Looks Like

  • Audience growth accelerates across key channels, especially flagship brand accounts
  • Social becomes a high-impact distribution and growth engine for campaigns
  • Campaigns consistently break through via platform-native, trend-driven execution
  • Agencies and internal teams operate seamlessly and at a high level
  • New strategies and structures unlock scale and efficiency across social

Who You Are

  • A strategic thinker who can also execute when needed
  • A strong but empathetic leader collaborative, kind, and low-ego
  • Comfortable working in a lean, fast-paced environment where you wear multiple hats
  • Excited by the opportunity to build and shape, not just maintain

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