Paid Search & Shopping Strategist
New York, NY
Job Title: Paid Search & Shopping Strategist
Location-Type: Remote (EST preferred)
Start Date Is: ASAP
Duration: 3 Month Contract
Compensation Range: $40-48/hr W2
As a Paid Search Strategist you will drive efficient, profitable client growth across Paid Search and Shopping by designing and optimizing full-funnel programs that reduce waste and scale impact. You'll apply a rigorous measurement lens, leverage AI-enabled workflows, and use our platform to turn data into decisions that improve ROAS, revenue, and LTV. This role embodies "Love growth, hate waste by prioritizing efficient, evidence-based execution and product-led innovation. We align scope and expectations to the job architecture to ensure consistency and transparent progression.
Key Responsibilities
Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
Integrates search and shopping into broader growth plays; communicates in business terms.
Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
Uses Bliss Point's cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
Educates clients and internal teams; codifies learnings and playbooks that scale.
Operates with accountability and bias to action; spots and eliminates process and media waste.
Influences without authority; closes the loop from decision to measurable outcome.
Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.
Professional & Technical qualifications
Experience: 5–7 years managing Paid Search/Shopping at scale ($200k /mo) with end-to-end ownership.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g.,Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides skills.
Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
Mentorship: Experience coaching juniors/peers (non-manager).
KPIs
Efficient growth: Improve profitability and/or scale revenue while protecting efficiency KPIs.
Waste reduction: Reduce non-converting spend and operational rework; improve feed/tagging fidelity.
Product/AI adoption: Pilot and scale capabilities (e.g., value-based bidding, PMax, Bliss Point insights) with documented impact.
Experimentation: Execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
Data quality: Maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
Client experience: Deliver on-time, high-quality reporting, QBRs, and recommendations that build trust and drive decisions.
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