Campaign Marketing Specialist
Philadelphia, PA, 19103
Apply now: Senior Marketing Campaign Specialist, East Coast Remote. Start date is ASAP for this contract position.
Job Title: Senior Marketing Campaign Specialist
Location-Type: Remote (East Coast)
Start Date: Mid to Late November
Duration: Contract - 6 months
Compensation Range: $35-$42/hr W2
Benefits: Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship: Not eligible for visa sponsorship
Job Description:
This role leads the strategic development and hands-on execution of integrated marketing campaigns across B2B healthcare verticals, serving as a key liaison between product marketing, channel experts, marketing operations, and external partners to drive awareness, demand generation, and customer retention.
Job Summary
•Develop and execute integrated marketing campaigns supporting customer acquisition, retention, and product adoption across email, digital advertising, web, social media, ABM, webinars, and events
•Collaborate with product marketing and business stakeholders to translate product priorities into campaign plans, briefs, messaging recommendations, audience strategies, and channel plans
•Coordinate cross-functional campaign activities among internal teams, agency partners, freelancers, and vendors, maintaining project timelines, workback schedules, and campaign calendars
•Support audience segmentation, campaign setup, and launch activities, including list management, data checks, and tactic execution
•Monitor campaign performance and prepare reporting on engagement, conversion, lead, pipeline, and revenue metrics to identify trends and optimization opportunities
•Coordinate development and review of marketing assets including emails, landing pages, banner ads, social content, nurture programs, and sales tools
•Identify opportunities to improve campaign execution processes and help establish best practices and repeatable templates for marketing programs
Minimum Requirements:
•Bachelor's degree in Marketing, Communications, Business, or a related field
•3-5 years of experience in campaign management, demand generation, marketing coordination, or a related marketing role
•Hands-on experience with marketing automation, CRM, and reporting platforms, specifically Marketo, Salesforce, and Domo
•Strong project management and organizational skills with the ability to manage multiple priorities simultaneously in a fast-paced environment
•Experience in a healthcare industry vertical (any sector considered)
•Prior experience in a large, complex organization with cross-functional stakeholder management
Preferred Qualifications:
•Experience supporting account-based marketing (ABM) initiatives
•Proficiency with LinkedIn Sales Navigator and project management platforms such as Asana
•Knowledge of B2B marketing best practices and customer journey development
•Experience coordinating webinars, digital advertising campaigns, and lead nurturing programs
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