Product Manager, MarTech/AI
Los Angeles, CA, 91361
Product Manager, MarTech (Contract)
Overview
We are seeking an experienced Product Manager with a strong MarTech background to support customer engagement and retention initiatives within a large-scale eCommerce environment. This individual will own key marketing technology workstreams, drive platform enhancements, and partner closely with cross-functional stakeholders across product, engineering, marketing, operations, and external vendors.
The ideal candidate combines strong product management fundamentals with hands-on MarTech expertise, particularly in customer lifecycle communications, personalization, marketing automation, and campaign technologies.
Responsibilities
- Own and manage marketing technology product initiatives from planning through execution.
- Lead migration and implementation efforts for customer messaging and engagement platforms.
- Develop and optimize workflows supporting email, SMS, and personalized customer communications.
- Collaborate with engineering, marketing, retention, and operations teams to deliver scalable solutions.
- Partner with third-party vendors and internal stakeholders to ensure successful delivery of product initiatives.
- Define requirements, prioritize product backlogs, and manage work through Agile processes.
- Create, refine, and manage Jira tickets, user stories, and product documentation.
- Analyze marketing performance data and customer engagement metrics to inform product decisions.
- Support personalization initiatives that improve customer experiences across digital channels.
- Identify opportunities to improve automation, workflow efficiency, and campaign effectiveness.
- Drive cross-functional alignment while effectively communicating priorities, risks, and timelines.
Required Qualifications
- 3-5+ years of experience as a Product Manager with a dedicated focus on Marketing Technology (MarTech).
- Direct experience with Braze.
- Strong experience working within eCommerce and consumer-facing digital environments.
- Hands-on experience with customer engagement and marketing automation platforms.
- Experience managing platform migrations, implementations, or large-scale workflow enhancements.
- Working knowledge of SQL and ability to leverage data for decision-making and troubleshooting.
- Experience working in Agile environments and managing product backlogs using Jira.
- Proven ability to work effectively with technical and non-technical stakeholders.
- Excellent communication, presentation, and stakeholder management skills.
- Bachelor's degree required.
Preferred Qualifications
- Braze certification.
- Experience with customer lifecycle marketing and retention programs.
- Familiarity with AI-enabled workflow optimization and emerging MarTech technologies.
- Experience supporting SMS and email marketing programs.
- Background working with consumer-facing mobile applications.
- Advanced degree preferred.
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