Insights Analyst, Sr Specialist
New York, NY, 10017
Job Title: Insights & Analytics, Sr. Specialist
Location-Type: Remote
Start Date Is: ASAP
Duration: 3 Month Contract
Compensation Range: $35-40/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Responsibilities
- Pull, clean, QA, synthesize, and analyze large datasets across paid media and marketing channels.
- Identify trends, anomalies, inconsistencies, performance issues, and opportunities within complex datasets.
- Translate raw data and analysis into clear insights, narratives, and actionable recommendations for internal stakeholders.
- Build, maintain, and improve dashboards, recurring reports, and analytics processes.
- Establish and strengthen data hygiene and QA processes to improve the accuracy and reliability of reporting.
- Conduct both recurring and ad hoc analyses to answer business and marketing performance questions.
- Partner closely with internal client partners, channel leads, and analytics team members to understand priorities and deliver against an analytics roadmap.
- Identify opportunities to automate data collection, reporting, QA, and analysis processes.
- Independently manage analytics projects from initial business question through final findings and recommendations.
- Support analytics across large enterprise accounts within the Client and health & wellness space.
- 3–4 years of experience in marketing analytics, media analytics, performance marketing analytics, or a related field.
- Must have recent professional experience at a marketing agency
- Strong hands-on experience working with large datasets, including data extraction, cleaning, QA, synthesis, and analysis.
- Strong understanding of paid media data, marketing performance metrics, and digital marketing measurement.
- Demonstrated ability to identify meaningful trends and insights rather than simply producing reports.
- Experience building or working with dashboards and recurring reporting processes.
- Ability to translate complex data into a clear story for non-technical stakeholders.
- Strong problem-solving skills with the ability to take a business question or desired outcome and independently determine how to reach the answer.
- Comfortable working autonomously in a fast-moving, entrepreneurial environment while collaborating effectively across teams.
- Experience with Tableau and/or SQL.
- Experience with Python, particularly for data extraction, automation, or analytics workflows.
- Familiarity with GA4 and/or Amazon Marketing Cloud (AMC).
- Experience using AI or automation to improve data collection, QA, analysis, or reporting.
- Exposure to data science, marketing mix modeling (MMM), or similar measurement methodologies.
- Experience supporting Client, health & wellness, beauty, vitamins, supplements, or other retail/eCommerce brands.
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